WorldSkills São Paulo 2015 Member marketing campaign

CHOOSE will be the 43rd WorldSkills Competition main campaign theme, referring to the countless possibilities that professional skills education can provide for youth.

Besides visitors, WorldSkills São Paulo 2015 will receive student Competitors, educators, monitors and general staff.

To motivate participation among this particular audience, a new version of this campaign was developed: CHOOSE TO GO BEYOND, encouraging all participating Member countries and regions this year to give their very best during the Competition, overcoming challenges with determination and motivation.

With this purpose in mind, four main messages were created, inspired by fundamental characteristics for life and for a competition: determination, willpower, self-confidence and focus.
We would like to invite all Members to promote and disseminate these graphic design pieces in their countries and regions. Promote the WorldSkills Competition!

Download the resources from www.worldskillssaopaulo2015.com/en/news/media-and-downloads.