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Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.
Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.
The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.
They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.
Hong Kong, China
The WorldSkills Occupational Standard specifies the knowledge, understanding and specific skills that underpin international best practice in technical and vocational performance. It should reflect a shared global understanding of what the associated work role(s) or occupation(s) represent for industry and business.