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Digital interactive media designers combine creativity, design, and technology to build interactive experiences that inform, engage, and connect users.
Digital Interactive Media Design is a cutting-edge field that designs and creates interactive media content through advanced digital technologies. Designers use graphics, text, video, sound, and animation across a wide variety of digital domains – websites, mobile applications, smart device interfaces, virtual, and augmented reality. They enhance communication between users and companies, improving user experience, and delivering significant value to both organizations and audiences.
The role of an interactive media designer involves good design skills, user research capabilities, teamwork, and a keen eye for new technologies and trends. They work closely with media producers, marketers, and product managers to translate user needs into engaging, functional digital experiences.
The WorldSkills Occupational Standard specifies the knowledge, understanding and specific skills that underpin international best practice in technical and vocational performance. It should reflect a shared global understanding of what the associated work role(s) or occupation(s) represent for industry and business.
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