Jenni Karlsson

Jenni joined WorldSkills International in 2026 after spending more than a decade delivering some of the world’s largest events. She is a former journalist and communications professional with expertise in broadcast and media operations, as well as editorial and news services at major events.

Past working experience and background before joining WorldSkills:
- reporting journalist at various international news outlets
- broadcast information, FIFA World Cup
- broadcast information, UEFA
- Head of Communications at the Global Editors Network and GEN Summit
- leading the official news service, Olympic Information Service, for the Olympic and Paralympic Games

Responsibilities:
- guidance for the Competition Organizer in the preparation and delivery of the following functional areas: 
- Brand and Marketing
- Communications
- Digital
- Media Operations
- Look, Wayfinding, and Signage
- Publications
- support with WorldSkills International media enquiries and media services at events