I AM... WorldSkills London 2011's creative theme is unveiled

By Sally Eley, WorldSkills London 2011

WorldSkills London 2011 has developed an exciting new creative theme which will wrap around all the pre-Competition marketing and be on display at the event itself.

The theme has been designed with a visitor to WorldSkills London 2011 at its heart, and focuses on bringing out the aspirations and self expression of those visiting the Competition as well as helping to explain and put into context, all that is happening at the event.

The I AM theme is currently being worked up on all marketing materials, and downloadable assets will soon be available for WorldSkills International Member countries/regions to use in their own marketing of the Competition. Watch for more information on these materials.