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Visual Merchandising

Visual Merchandising in action

Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.

Visual Merchandising could be for you if you like:

  • Being creative
  • Craftsmanship
  • Making things

More about Visual Merchandising

Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.

The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.

They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.

Why choose Visual Merchandising?

Skills helped me to create my career path and gave me the passion and confidence to participate in it. Skills have totally changed my life, now I want to use my position to help others and improve our world with the global power of skills.
— Pearl So, Competitor at WorldSkills São Paulo 2015

Recent medallists in Visual Merchandising

WorldSkills Competition 2022 Special Edition

  • Photo of Ka Yu LEUNG

    Ka Yu LEUNG

    Hong Kong, China

  • Photo of Lola BAIS

    Lola BAIS


  • Photo of Kitija Kozule

    Kitija Kozule


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Occupational Standard

The WorldSkills Occupational Standard specifies the knowledge, understanding and specific skills that underpin international best practice in technical and vocational performance. It should reflect a shared global understanding of what the associated work role(s) or occupation(s) represent for industry and business.

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